Scaling a Tech Team in Thailand: Why Hiring Here Isn’t as Easy as It Looks
Scaling a tech team in Thailand can be just as challenging as building one from scratch.
On paper, the talent market looks huge — plenty of developers, data engineers, and cyber professionals.
In reality, hiring in Thailand takes far more than posting a job on LinkedIn.
At True Blue Recruitment, we’ve helped international firms expand into the Thai market, and we’ve seen firsthand where most regional and global companies struggle when hiring their first tech talent here.
The Hidden Challenges of Hiring Tech Talent in Thailand
1. The bilingual gap
There’s a limited supply of mid- to senior-level professionals who can confidently communicate in English and collaborate with regional or global teams.
2. A fragmented candidate market
Many of the best engineers aren’t actively looking for jobs. They can only be reached through trusted networks, referrals, and relationships — not job boards.
3. Cultural dynamics
Thai candidates tend to engage more openly with local recruiters or familiar brands. For foreign employers, that trust barrier can take time to cross.
4. Market nuance
Job titles, salaries, and benefits vary widely across industries. What works in Singapore or Vietnam doesn’t always translate directly to Thailand.
Case Study: Scaling a Fintech Team in Bangkok
Earlier this year, we partnered with an international fintech company looking to ramp up hiring in Bangkok.
They already had a small local presence — but needed to scale quickly to meet regional demand.
Here’s how we approached it
Refined their market positioning – We helped them stand out in a crowded fintech space by highlighting stability, culture, and long-term growth potential.
Shared data-backed insights – We provided detailed salary benchmarks and talent availability data to guide realistic hiring expectations.
Dug deep into wider talent pools – We ran a multichannel sourcing strategy across networks, referrals, job boards, and social media to reach previously untapped candidates.
Result: Five software professionals hired — all still with the company today.
That’s the impact of combining a structured hiring process with deep local market understanding.
About True Blue
True Blue Recruitment Co., Ltd. is a Bangkok-based specialist IT recruitment firm focused on helping companies across Software, Cybersecurity, Data, Product, and Infrastructure hire the right talent to accelerate digital transformation.
Our tailored approach, deep market expertise, and strong local networks make us a trusted partner for some of Thailand’s most innovative enterprises.