Insights
Salary guides, hiring-market reads and career advice for technology teams and candidates across Thailand.
Cyber Security in Thailand 2026: The Hiring Reality Behind the Headlines
Cyber security hiring in Thailand is at a tipping point. True Blue breaks down the hottest roles, AI's impact, real incident data, and what it means for employers and candidates in 2026.
10 August 2026 · 8 min readWhat the AI Boom Really Means for Data Engineer Jobs in Thailand
Data Engineer roles in Thailand are being reshaped by a massive AI infrastructure wave. Here's what employers and candidates need to know in 2026.
10 August 2026 · 6 min readThe Software Engineer Is Evolving. Meet the Forward Deployed Engineer Taking Over AI Hiring in Thailand.
Forward Deployed Engineers are the fastest-emerging AI role in Bangkok. Learn what FDEs actually do, what Thailand employers must pay, and how to hire one now.
10 August 2026 · 7 min readThe Engineer Who Thinks Like a PM. The PM Who Thinks Like an Engineer. Welcome to Tech Hiring in 2026.
The software engineer role is changing. So is the product manager role. And the gap between the two is narrowing faster than most companies have acknowledged.
24 July 2026 · 9 min readThailand cloud & DevOps salary guide 2026: what senior engineers actually cost
The gap between the market rate and what most Bangkok job ads offer is wider than employers think, and it's the single clearest reason cloud roles sit open for months.
12 June 2026 · 7 min readData Centre Recruitment Thailand 2026: What the Investment Boom Means for Hiring
Thailand is now one of the most active data centre investment markets in Southeast Asia. That is not a prediction. It is the current reality, backed by approved capital at a scale that would have seemed implausible three years ago.
5 June 2026 · 9 min readAI Screening Bias in Recruitment: Why Human Judgement Still Matters
AI is becoming a bigger part of recruitment.
29 April 2026 · 5 min readAI Interviews in Recruitment: Helpful Efficiency or a Step Too Far?
Artificial intelligence and automation are rapidly reshaping the recruitment process. From CV screening and job matching to automated outreach and interview scheduling, AI is now embedded in many hiring workflows.
9 January 2026 · 3 min readScaling a Tech Team in Thailand: Why Hiring Here Isn’t as Easy as It Looks
Scaling a tech team in Thailand can be just as challenging as building one from scratch. On paper, the talent market looks huge — plenty of developers, data engineers, and cyber professionals.
30 October 2025 · 2 min readWhy Networking Matters More Than Endless Job Applications
Many candidates spend months tweaking their CVs, applying for jobs online, and going through rounds of interviews — only to hit a dead end.
3 October 2025 · 1 min readThe 5 Biggest Interview Mistakes That Cost Candidates the Job
At True Blue, we’ve seen countless strong candidates miss out on offers. Not because they lacked skills or qualifications — but because of how they handled the interview room.
25 August 2025 · 1 min readNavigating Interviews While Employed: What’s Fair and What’s Not?
A recent LinkedIn post I shared generated over 250 comments and reached hundreds of thousands of professionals — and not because it was a universally popular opinion.
31 July 2025 · 3 min readMeta’s AI Talent War: How Zuckerberg Is Building a Superintelligence Dream Team in 2025
In one of the boldest talent moves in tech history, Meta is assembling an all-star team to build artificial superintelligence (ASI) — and they’re doing it by poaching top AI engineers and researchers from every major rival.
9 July 2025 · 3 min readWhy AI Could Be Coming for Your Remote Job
And how in-person collaboration might be your hidden advantage
30 June 2025 · 2 min readThailand’s Digital Banking Era Begins: 3 New Virtual Bank Licenses Granted
The Bank of Thailand has officially launched the country into a new financial era, awarding virtual bank licenses to three powerhouse consortiums.
23 June 2025 · 2 min readIT Salary Trends in Thailand 2025
As Thailand's digital economy accelerates, tech salaries are shifting fast. Whether you're hiring your first DevOps engineer or scaling a data team, understanding current salary expectations is crucial.
12 June 2025 · 2 min readIs AI Coming For Your Job?
“AI is coming for your job.” It’s become one of the most clickbait-friendly narratives on LinkedIn: “AI is replacing humans.” Every week there’s a new post or article claiming the end of jobs as we know them.
6 June 2025 · 2 min readHow Long Do Recruiters Review Your CV For?
⏱ 7-9 seconds. That’s how long recruiters spend looking at your CV. (And that’s if it makes it past the AI filters.) Your CV doesn’t get read. It gets scanned.
5 June 2025 · 1 min readDo you really want to hire the best?
Do you want to hire someone who can just do the job, or do you want to hire the best person for the job? If you’re relying on job adverts, job boards, and internal teams that don’t specialise, chances are you’re not seeing the top…
23 May 2025 · 1 min readIs AI Really Replacing Software Engineers?
Is AI Really Replacing Software Engineers? Or Is It Just Convenient Cost-Cutting?
20 May 2025 · 1 min readWhy Global Tech Giants Struggle in Southeast Asia
Why Global Tech Giants Struggle in Southeast Asia - And Who’s Getting It Right
15 May 2025 · 1 min readAsia's Rise
Asia's Rise - The Next 30 Years of Innovation, Consumption, and Global Influence
7 May 2025 · 1 min readThe Role of Soft Skills in Tech Careers
Technical skills are often seen as the most important asset for a successful career in IT, but, soft skills are becoming just as important, if not more so.
8 July 2024 · 5 min readThe Future of Cloud Computing in Thailand
Thailand is undergoing a significant digital transformation, with cloud computing, artificial intelligence (AI), and edge computing playing key roles.
13 May 2024 · 5 min readThe growth of Thai e-commerce and its impact on IT recruitment
In the vibrant heart of Southeast Asia, Thailand's e-commerce scene is booming like never before.
9 April 2024 · 5 min readThe Impact of AI and ML on Thailand's Economy and Workforce
In an era where technological advancements continually reshape our daily lives, Thailand stands at the forefront of integrating artificial intelligence (AI) and machine learning (ML) into its economic fabric.
6 March 2024 · 5 min readCash Is Still King!
In the evolving world of the modern workplace, there's been a growing chorus about the importance of flexible schedules, work-life harmony, and meaningful work.
11 February 2024 · 2 min readCybersecurity challenges in the ASEAN region
In an era where digital transformation is accelerating at an unprecedented pace, cybersecurity has emerged as a cornerstone of business stability and growth, especially within the ASEAN region.
10 February 2024 · 3 min readHow to attract top IT talent
In the fast-evolving tech landscape in Thailand and neighboring countries, attracting top talent has never been more important.
11 January 2024 · 4 min read2024 – Bull or Bear? Job Market Thoughts
2023 was a roller coaster for the global economy, stock, and job markets, marked by major geopolitical unrest and pressures from interest rate hikes, inflation, and widespread redundancies.
5 January 2024 · 3 min readThe Hybrid Horizon: The Evolving Work Landscape
The ripple effects of the COVID-19 pandemic transformed industries and work patterns, with the shift towards remote working becoming one of the most noticeable changes.
31 October 2023 · 4 min readFrom Bumper Raises to Balanced Expectations: The New Reality of Tech Salaries
The tech and IT sectors have always stood apart, often bucking trends common to other industries over the past two decades when it comes to pay, pay raises, and demand.
24 October 2023 · 3 min readCVs in the Digital Era: Evolution or Extinction
If you'd asked me a decade ago about the role of the CV in the future, I might have speculated that by 2023, traditional CVs would be on the way out.
14 August 2023 · 3 min readWhat is AGI and should recruiters be worried?
Last year, I wrote an article on GPT-4 and why recruiters should be excited about it ( https://www.linkedin.com/pulse/what-gpt-4-why-should-recruiters-excited-james-hine/ ).
24 May 2023 · 4 min readWhat is GPT-4 and why should recruiters be excited by it?
Put 100 recruiters in a room and ask them their least favourite part of the job. I’m willing to bet the vast majority would say writing job adverts or CV coversheets.
29 November 2022 · 4 min readAn economic crash may be on the horizon – How should recruiters prepare for a downturn in the job market?
I started my recruitment career in November 2007. At the time, the market in the UK was still buoyant with recruiters smashing targets and recruitment companies hiring like crazy.
20 September 2022 · 6 min readJob-hopping; The pros, cons and changing perceptions
What counts as job-hopping, why it carries less stigma than it used to, and how to weigh the pros and cons before you make your next move.
19 August 2022 · 6 min readRemote working - The Pros & Cons
Remote work is here to stay, but it is not all upside. What the research actually says, where it works, where it fails, and what it means for your career.
25 July 2022 · 4 min readWhy accepting a counteroffer is bad for your career
Another week, another counteroffer! It’s the frustrating life of any recruiter or hiring manager in the current market, especially within tech!
19 July 2022 · 4 min readHow Web3 and blockchain technology will change the way we hire
The recruitment industry and hiring processes haven’t seen much of an evolution since the dawn of the internet in the 1990’s.
14 July 2022 · 4 min readHow Virtual Reality, Artificial Intelligence and other technologies will impact the recruitment industry
I recently did a LinkedIn poll to get people's thoughts on which technology out of Blockchain, Artificial Intelligence, IoT and Virtual Reality would have the biggest impact on peoples lives in the future.
4 March 2022 · 7 min readWhy do IT professionals need a recruitment agency and how has COVID-19 affected hiring trends?
IT Professionals have so many options available to them and companies reaching out directly all the time, I have only seen this demand growing throughout my 14-year career recruiting in the UK, Asia, and Thailand.
12 November 2021 · 4 min readAgency recruiters and talent acquisition, friend or foe?
As an agency recruiter of coming up to 12 years, I have encountered and worked with literally hundreds of talent acquisition professionals across the globe.
27 June 2019 · 3 min read