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GTM Lead - Public Sector

LanguagesEnglishFull professionalThaiNative / bilingual

Public Sector Sales Director, Thailand
📍 Bangkok
💰 Package on application: base, OTE and equity

Thai government will buy AI. The only question is who sells it to them first.

Why public sector sellers are taking this call

  • You open the market. This is the first public sector hire in Thailand, so the territory, the target list and the playbook are yours to set.

  • Deal sizes that justify the cycle. The business sells multimillion-dollar enterprise contracts, and government deals are expected at the same scale.

  • Proof you can point to. Public sector delivery is already done in other countries, so you aren’t pitching theory.

  • People worth working alongside. A senior local team already sells to Thai enterprise, so you aren’t building the business alone.

  • Real ownership. Equity on top of base and OTE.

The seat


Individual contributor, reporting to the country leader. You choose which ministries, agencies and state enterprises to go after first. You build the senior relationships and run each deal through procurement to signature, pulling in SIs and cloud partners when they make the bid stronger. Twelve months in, you’ll want one signed government contract at enterprise scale and a pipeline that makes the case for public sector as a core revenue line.

You’ve probably already

  • Sold enterprise software or services to Thai government for a top-tier technology vendor

  • Closed big deals with several approval layers and long timelines

  • Worked through e-GP, the fiscal year calendar and PDPA requirements

  • Built senior relationships across ministries or state enterprises

  • Co-sold with SIs and cloud providers

  • Done all of it in Thai and English

Where the business is now


An international enterprise AI company with a commercial business already running in Thailand and no government references here yet. That gap is both the opportunity and the challenge. Government buyers are cautious with frontier technology and slow to commit. This company isn’t slow at anything. You’ll be the one who bridges the two.

Apply through True Blue Recruitment. Every conversation is confidential.

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